EXPERIENCE
Communications Consultant
- Directing the creation of Canadian press (CP) style content, advisories, newsletters, and other communication campaigns, leading to the delivery of effective communications for major North American brands
- Amplify the brands’ presence by securing media coverage in the US and Canadian markets
Toronto, Jan’ 2024 – Present
Global, Dec’ 2021 – Dec’2023
Senior Manager
- Evaluated integrated campaigns and social media strategies leading to a significant increase in earned media opportunities and influencer engagement
- Regulated data analytics and media monitoring reports using tools like Meltwater, Cision, Mailchimp, advanced excel (pivot charts, formulas), Power BI
Assistant Manager
- Reinvigorated brand visibility by 70% via effective PR and social media campaigns
- Prioritized and delivered 500+ media impressions, contributing to boosted brand awareness for clients
India, July’ 2020 – Dec’2021
India, July’ 2019 – July’2020
Assistant Manager
- Reconciled the brand’s image and reputation by establishing relations with journalists, influencers, and media professionals
- Collaborate internally with different teams to support communication strategies
Senior Executive
- Facilitated data-driven news content for international clients, leading to a 50% increase in media hits
- Executed successful media event management procedures, resulting in smooth event execution and high customer satisfaction
India, Dec’ 2016 – July’2019